The Popsicle hotline

At any time, visitors at the hotel’s pool can pick up a red phone on the poolside wall. At the other end, someone responds: “Hello, Popsicle Hotline.” They request an ice lollipop in their favorite flavor, and a few minutes later, a hotel employee wearing white gloves delivers it on a silver platter, free of charge.

Kids get immense joy from this. They never forget it – and neither do their parents. This is what makes the Magic Castle such a hit.

My colleague Haroun, who joined Odin recently as our head of customer success, told me this story. It’s such a great insight, for founders and investors. The best technology products are also chock-full of popsicle moments.

As a team, we’ve been thinking hard about how we create more of them.

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